Is this Too little, Too late?

Harvard Business School students led a campaign to turn management into a formal profession-- part of that effort involved swearing off greed. (See article)

Recall that these are sobering times for the MBAs. The market itself is on the fear side, rather than greed's. It is almost fashionable to denounce greed and proclaim virtuosity.

I, personally, think that this is no more than just a stunt that will be conveniently forgotten when times are "good" again. There will be a time when it is just too hard to be virtuous and skip on the juicy profits made through "less than honest" means.