IT is not easy writing headlines but Bloomberg seems to have adopted a strategy of cramming as many nouns as possible into a sentence. The result can be mind-boggling. A few weeks ago, I was baffled by the following. "Sleep-At-night Money Lost in Lehman Lesson Missing $63 Billion". But that was topped by two of today's efforts: "Geithner Saying Be Like Bullish Buffett Can't Make J P Morgan Boost Lending" and "Japan Tops China Buying Treasuries as Lost Decade Survivors Debunking Pond". I rather like the idea of a "debunking pond" into which we should tip the authors of all ridiculous theories, but what does it all mean?
Before critics of my errant typing jump in, I don't think these are errors; merely an attempt by the website to include "stopwords" that will get noticed by search engines and ensure the story gets more exposure. Any more ridiculous examples welcome.
Tuesday, November 10, 2009
Mr.Market's Headlines
Economist's columnist was astute to notice the declining quality of headlines being produced by Bloomberg.